Why were my App Store screenshots rejected?
Screenshots are the most common silent submission killer. Apple requires exact dimensions per device family, real localized content per locale, and imagery that represents the actual app. Most rejections come from a short list of repeatable mistakes.
What gets screenshots rejected?
Wrong pixel dimensions for the device size. The same image uploaded across locales with untranslated text. Placeholder or lorem ipsum text visible anywhere. Screenshots that show a different app, a website, or hardware the app does not run on. Marketing claims Apple cannot verify from the binary.
What is the duplicated-locale trap?
Developers localize the app UI but upload the English screenshot set to every locale folder. It looks complete in App Store Connect — every slot filled — but reviewers see untranslated screenshots in the Japanese storefront. AiSCent once caught 39 “complete” locale folders that all contained duplicated English content.
How do you fix it without redoing everything by hand?
Validate coverage per device and per locale before you submit, then regenerate only what is wrong. AiSCent checks screenshot dimensions, locale coverage, and duplicated content, and verifies the corrected state after the fix.